Anyone can be a videographer.
And talented photographers and creative people can live and work from anywhere. But, good video marketing is not simply photos in a stream, no matter who’s behind it.
Because people don’t want just content; they want compelling ideas; brands telling stories that inspire and provoke consumer’s attention, imagination, time, and willingness to talk.
Since the historical beginning of trade and commerce, businesses have wanted to build relationships with customers. That’s the goal.
Unoriginal stories and thoughtless publishing will never come close to the power of fresh insights and true stories never before told. Because great stories make ideas stick.
There’s a vast amount of compelling evidence suggesting that online video marketing should be a major focus of an advertising and marketing budget, but here’s just one number that should make anyone take notice:
1.8 Million Words.
That’s the value of one minute of video. Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
When you look at it that way, online video marketing is the single most practical use for your marketing time and energy.
Here are a few more numbers:
62% of all Google searches include video. Video is 50 times more likely to get organic page ranks in Google than plain text results.
The enjoyment of video ads increases purchase intent by 97%, and brand association by 139%.
And, video attracts 2-3x as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines.